Superhero physiques

As I was watching the Justice League movies today, I couldn't help but notice that the physiques of all the heroes were pretty cookie-cutter body types. Pretty much all the male heroes share the same archetypal body shape, as do the females. (I realize this is an issue endemic in the comic book world.)

Justice League: War (2014).

As an anatomy student who frequently thinks about biomechanics, I was reminded of this very unscientific and anecdotal Quora post. The question was How often do you see soldiers in the military with muscular physique like Schwarzenegger? Quick answer: not often.

I realized that superheroes, for whom agility and speed should take higher precedence than strength, on average should look more wiry and lean. If having superpowers didn't defy the laws of bodily physics, I wonder what superhero physiques would more plausibly look like.

Maybe superheros should more closely resemble military physiques. Photo: military recruits training for Physical Fitness Test (PFT) [Source]

The Flash, who by freak lightning-induced-chemical-spill accident, gains the power of speed and even the power to control molecular vibrations, should look more like Eluid Kipchoge, my personal idol and world-record holder of the marathon. (Unless part of The Flash's superpower precludes oxidative metabolism.)

Justice League: War (2014).

Photo by Marco Verch

Batman, who excels in hand-to-hand combat, stealth, agility, and superhuman reflexes, shouldn't be encumbered by all that extra muscle mass. After all, he's not as much as a heavy-hitter as much he is economical with his arsenal of moves, ranging from jiu-jitsu to his utility belt (endless supply of Batarangs, anyone?). As such, maybe he'd more believably resemble Bruce Lee.

Justice League: War (2014). He's far too bulky for the stealth and agility he possess as part of his repertoire.

Bruce Lee from Enter the Dragon

The Green Lantern–and as a matter of fact, all members of the Green Lantern Corps–can be anywhere, theoretically, ranging from near emaciated to the opposite. The power ring gives the power to fly through space, generate force fields, act as laser beam, etc. In other words, it sounds as though the power ring (with willpower) does all the work. If Hal Jordan weren't a civilian(?) fighter pilot and thus weren't under stringent physical exams to be able to withstand G-forces, maybe he'd manifest a much more average physique.

Hal Jordan by Tyler Kirkham

Human devolution as seen in Disney Pixar's WALL-E

Disuse atrophy of the leg from Wikimedia Commons

Lastly for now, Wonder Woman, if she weren't a warrior already forged out of clay by Greek gods, would undoubtedly possess the body of the explosively powerful Simone Biles. Gymnasts excel in calisthenics, acrobatics, speed, resilience, flexibility, and grace (arabesque, anyone?), all skills  that I imagine would befit an Amazonian princess.

Justice League: War (2014).

Simone Biles takes a leap on the floor. [Source]

Well, that was fun. It's entertaining to think about the cultural influence that the comic book industry and its derivatives continue to have to today. I understand that superhero fiction is a genre that demands we suspend our disbelief to indulge in a world where relatively straightforward problems (good guy-bad guy dichotomy) are solved cleanly and predictably. If superheroes represent the type of person we want to be in this world, it can't hurt to have stylistic abstractions of superheroes that look a little more like a diversity of real people.

Breaking brand (color)

Branding is touted as one of the most important aspects of business, and even individuals. Thinking of branding is a great exercise because it incorporates a necessary historical and cultural lens to the design process.

Deroy Peraza published a post on Medium titled The Women Running for President Are Breaking the Rules of Branding, and it is a wonderfully told story. He delves into history to show that few candidates historically broke brand with the traditional red, white, and blue for political campaigning in the United States. However, today, presidential hopefuls Elizabeth Warren, Kamala Harris, Kirsten Gillibrand, and Tulsi Gabbard are setting themselves apart from the pack through their campaigns' choices of color. and playing their brand colors to the narrative of a multicultural society.

The Women Running for President Are Breaking the Rules of Branding by Deroy Peraza

And on this Lunar New Year, I noticed something else that has gradually been breaking brand: the traditional hóngbāo (红包), or red envelope. In Chinese culture, it is customary for elders to distribute red envelopes containing money to children and young adults as a sign of good luck for the coming year. Typically, its red, or vermillion, color has been an ancient symbol of good fortune and joy, hence its name. However, in recent years, designers have begun to break tradition.

Mostly of all of them used to look like this.

This is now being sold as a "vintage" red packet. Source

But now we're seeing envelopes like this.

Courtesy of my friend

As the global Chinese diaspora continues to adapt to their new cultures, it's always interesting to see how and to what extent they appropriate modern trends into their ancient traditions.